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	<title>Comments on: Burning</title>
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	<description>Daily affirmations of a word mercenary</description>
	<pubDate>Tue, 14 Oct 2008 15:53:28 +0000</pubDate>
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		<title>By: Electrolicious&#187; Blog Archive &#187; FAQ: Existential marketing</title>
		<link>http://electrolicious.com/2001/07/burning#comment-8992</link>
		<dc:creator>Electrolicious&#187; Blog Archive &#187; FAQ: Existential marketing</dc:creator>
		<pubDate>Thu, 06 Dec 2007 21:38:28 +0000</pubDate>
		<guid isPermaLink="false">#comment-8992</guid>
		<description>[...] CPC was the final step in my jadation. I finally accepted the truth: 99% of magazines are glossy ad delivery systems. That&#8217;s all they are. Content is just there to pad out the ads. Ultimately, unless a magazine is ad-free (Cook&#8217;s Illustrated, Ms. Magazine, The Sun) the editorial is driven by advertising. That&#8217;s the nature of the industry. [...]</description>
		<content:encoded><![CDATA[<p>[...] CPC was the final step in my jadation. I finally accepted the truth: 99% of magazines are glossy ad delivery systems. That&#8217;s all they are. Content is just there to pad out the ads. Ultimately, unless a magazine is ad-free (Cook&#8217;s Illustrated, Ms. Magazine, The Sun) the editorial is driven by advertising. That&#8217;s the nature of the industry. [...]</p>
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