This is the hypothetical book I’ve been marketing for the last week. Would YOU buy this book?

FOR IMMEDIATE RELEASE
PORCHLIGHT PRESS
CONTACT: Ariel Meadow Stallings
(212) 123-4567
ariel@porchlightpress.com

IT’S NOT THE SIZE OF THE GIRL IN THE FIGHT—
IT’S THE SIZE OF THE FIGHT IN THE GIRL!

Dr. Ruthless® Self-Defense: Fight Like a Girl By Melissa Soalt

NEW YORK, NY September 1, 2003 – An estimated 36 to 62 percent of all sexual assault victims are aged 15 or less. It’s clear that young women need to be equipped with the self-confidence and techniques to stay out of dangerous situations, and the know-how to get out of situations forcefully when necessary. Renowned national self-defense expert Dr. Ruthless® offers the answers with Dr. Ruthless® Self-Defense: Fight Like a Girl.

As much as parents want to protect their daughters, there will come a time when a young woman needs to protect herself, Dr. Ruthless® brings her techniques to the young women who need them most. Fight Like a Girl is a vital resource for “tweeners” (11-14 year olds), featuring prevention and boundary setting, tips on recognizing danger, physical defense how-to, and escape skills.

There are hundreds of reasons to study self-defense, but here are the Top 5 reasons to learn protection and self-defense from Fight Like a Girl:

1. Because fear sucks! The fear of attack is every parent’s unspoken fear for his or her daughter, and every young woman’s concern.
2. Because contrary to popular belief, confidence does not come in a roll-on.
3. Because girls CAN effectively defend themselves AND escape deadly harm. Contrary to the myth that fighting back “makes things worse,” research has shown that, “forceful resistance strategies” ARE effective in thwarting attacks. On the contrary, pleading, reasoning or appealing to a criminal’s humanity is often futile. Fighting back might be girls’ only chance at escape, at survival - and she deserves a fighting chance!
4. Because girls knowing how to defend themselves is ordained by Mother Nature. What other animal sends their young into the world without self-preservation skills then tells them, if attacked, to NOT resist? Self-defense isn’t a luxury; it’s an essential life skill.
5. Because learning to kick ass just plain feels good. It plunks girls smack dab into their epicenter of power, reminding them that women’s “bodies are not decorations. They are strong, they are powerful and when violated they can be deadly.” (Geneen Roth, author of “Feeding the Hungry Heart”)

ABOUT THE AUTHOR:
Dr. Ruthless® aka Melissa Soalt is a veteran women’s self defense trainer and former psychotherapist with a Masters Degree in Psychology. Since 1986 Melissa has taught thousands of women how to protect themselves from danger and summon their primal instincts to fight back and survive.
The founder and former owner of Model Mugging of Boston, Inc, Soalt brought Model Mugging’s scenario-based, adrenaline-state training method (which employs the use of fully armored mock attackers) to the East Coast in 1987. Under her dynamic and professional leadership it emerged as one of the largest and most successful self-defense schools nationwide with specialized trainings for women, teens, and men.

Soalt has been featured on “The View,” NBC Nightly News, “Access Hollywood,” “To Tell The Truth,” TNN, National Public Radio, and numerous regional and citywide newscasts. She has been cited and featured in over two dozen national and international publications, and is a popular guest on radio shows.

Dr. Ruthless® Self-Defense: Fight Like a Girl
By Melissa Soalt
PorchLight Press
128 pages
Trade Paperback/$12.95

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…And if you liked that press release, I’ve got a marketing plan, sales tip sheet, catalague copy text, full author bio, and interview pitch letter where that came from. Or if you’re not into Fight Like a Girl, we’ve got Color My Bellybutton Blue, or for you nerdy types, Sesquipedalian. PorchLight Press caters to ALL your children’s book needs! Until tomorrow that is, when the publishing house turns in its prospectus and then goes out of business. Don’t you love hypothetical companies?