Daily affirmations of a word mercenary
I Am A Demographic
23Oct2002 Filed under: LinkageYou Are Where You Live is a marketing demographics search engine that lets you look up the neighborhood where you live, to see what kinds of people (demographically speaking) live there. Fascinating weird stuff. (Via MeFi)
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7 Responses to “I Am A Demographic”
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Hey there. I'm Ariel Meadow Stallings, a native Seattleite who's written my way up and down the Left Coast. Electrolicious is where I post daily randomata, but I also write for a living. My first book, Offbeat Bride, was published last year.
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leblanc
October 23rd, 2002 at 2:42 pm
i’m confused. what do the numbers on the left mean?
http://cluster2.claritas.com/Y.....code=94705
paisley
October 23rd, 2002 at 4:33 pm
very interesting!
S
October 23rd, 2002 at 10:23 pm
Hey - that might come in handy for the business plan I’m starting on, if they’re actually meaningful statistics…. *bookmark*
RoadtoHana
October 23rd, 2002 at 11:12 pm
The numbers on the left are just the number of the category - so Latino America is No.31 not 31%, what I thought first. And thank you Ariel, this stuff comes handy for me too. :-)!
scully
October 24th, 2002 at 7:18 am
I don’t understand. i live in an area where most people think it is a ghetto. Yet, plug my zip in this thing and it claims my neighbors are “blue bloods,” “upper crusts” and “movers and shakers?” I don’t think so
It must be taking data at a county level or something. The county I live in is one of the richest in the nation (and the favorite target of the DC sniper), but not everyone in it is rich for sure.
Suz
October 24th, 2002 at 7:19 am
That’s an interesting page! What I think is so funny is that the search engines came up with “middle American”, or “white picket fence” type categories and where we are actually located in the city has the highest crime and domestic violence reports for the area. Most of the apartment complexes actually have a specially designated parking spot for police cars- not fire lanes/emergency lanes- but marked parking spaces for the cops. But I guess its nice to see that the statistics show that the crime is in the minority and not enough to constitute a category.
rumbanik
October 24th, 2002 at 9:50 am
Very interesting. I guess it can only be accurate to a certain extent; I think I read somewhere on the site that PRIZM was based on 1990 census stats? It does show a pretty good cross-section of the neighborhood, but I dunno if the “Hispanic Mix†population where I used to live were most likely to read Ebony…nuh uh!