Juice
11Feb2003 Filed under: Product PlacementThis morning, I took a couple seconds to read the copy on the side of my bottle of Naked juice, which was “Blue-nanas” flavor.
Here is what it said: “Strap on a bib before you imbibe™.”
I’ve written some creative branding copy in my day, but I’d never’ve thought to associate the words “strap on” with juice.
Never before has juice felt so…violating.
- Previous: Collapsable
- Next: Latest Article
4 Responses to “Juice”
Leave a reply
Hey there. I'm Ariel Meadow Stallings, a native Seattleite who's written my way up and down the Left Coast. Electrolicious is where I post daily randomata, but I also write for a living. My first book, Offbeat Bride, was published last year.
You're reading a page from the archives. Check the homepage for current content.
Nicole
February 11th, 2003 at 9:40 am
Goddammit, now I have a horrible image in my head.
Kara
February 11th, 2003 at 11:57 am
Mmm, that’s my favorite flavor of Naked Juice.
wendy
February 11th, 2003 at 1:02 pm
ive been following your “cleanse” and seriously considering doing it myself, as i hear its very good for the body.
i however am confused about your mentioning on several occasions your lack of “carbs” on this….i watch my carb intake very carefully, because i like to stay lean and defined and have to say that your diet doesnt appear to be low in carbs…..in fact, one of those juices alone that you mention has over 60 grams, most of it sugars. doing a diet to keep me lean and healthy, i refrain from ALL juice because the carbs tend to be “empty” and all sugar. my dietician says eating a whole fruit (20-25 carbs) is way healthier. are they having you do this so that you can sustain energy throughout the day? just wondeirng cause i am always up for trying new things!
Ariel
February 11th, 2003 at 1:16 pm
Wendy, I admit to misusing the term “carbs.” I use the word loosely to apply primarily to grains, starches, stuff like that, not fruit sugars. You’re right: I get plenty of natural sugar through-out the day from juices, and I think it IS what helps me keep my energy up. Whenever I dip into a low blood sugar-induced demensia, a little carrot juice will perk me right up.
I would perhaps print out the cleanse guide offered on the Arise & Shine site, and take it with you to talk to your dietician, because I’m sure s/he could tell you much more than I could. I don’t really know why the cleanse recommends juices, although I do know that veggie juices are emphasized over fruit juices. As for why juice and not just the fruits and veggies themselves? I think it might have something to do with lessoning the amount of digestive work your body has to do, but I really have no idea. I’m not much of a dietary expert…I just follow the instructions!
Well, that and misuse words like “carbs.”