Shift.com: Not So Quiet On The Set, by me.
Even though the blog itself still isn’t up, the article I wrote about it is live on Shift.com. This was so that we could scoop an article that Salon may be doing on the same subject. [The I Love Your Work blog is up!]

The profile is pretty short, but I have more thoughts on the subject.

One of the issues I didn’t delve into much in the article is the question of whether the “I Love Your Work” site is really a blog. Yes, it’s serial content written by a blogger, but the five week lag in posting definitely calls intio question whether or not this is a blog…or just an onset diary published after the fact…in format the resembles a blog. Sort of first person press releases in daily format? Serial narrative copywriting? I guess the ILYW site is just another step in the fluid evolution of blogging and online marketing.

Helen Jane and I talked over how the site is a bit of an experiment in what makes a blog a blog…and what gives the format its appeal. Is it the serial content? Or is it the real-time nature of that content, reading about someone’s daily life and wondering what will happen the next day — knowing that the author is equally clueless as to what tomorrow holds.

I also didn’t delve into how bloggers are inherently experienced brand managers. Sure, the “product” sold by bloggers is their (our?) own identities, but bloggers are just as concerned about not slandering themselves and conveying the right character, message, and, well, brand as any marketing manager would be. I think copywriting and blogging go hand in hand — as Helen Jane has proven.

That said, I’m happy with the way the article turned out and, having seen the pre-launch content of the ILYW site, I’m exicted about it, too.