*Manager:* …And so, if we can just target the language of the splash page toward these less tech-savvy users, I think we’ll really benefit.
*Me:* But here’s the thing: if these users are such ingénues that they don’t know what “hosting plan” means, do we really want them as customers?
*Manager:* Ingénue?
*Tech guy:* She means newbie.
*Me:* Yes, I mean newbie.