Daily affirmations of a word mercenary
PLEASE NOTE THE DATE ON THIS POST: this review was written in 2003. I have no idea what Juliano’s is like now.
Tonight Megasoul and I went to Juliano’s Raw to test the uncooked cuisine. I advised Megasoul to put on her celebrity spotting glasses, because raw is the latest celebrity food fad, and Juliano (be sure to check the “See Juliano by Clicking Here!!” link on that page) does catered meals for celebrities. Megasoul is also a notoriously good celebrity-spotter.
We walked in to find the intimate dining room busy and quite loud. Naturally, the restaurant was designed to showcase the preparation area, with Juliano himself (wearing his ubiquitous crop-top and butt-cleavage pants), presiding over the sushi bar-like countertop. The hostess (wearing a sari-styled outfit that ensured a maximum amount of well-tanned skin was visible) took us to our table, and we admired the floral arrangements and wait staff. Everyone who works at Juliano’s Raw looks like they have their agent’s phone number tucked in their respective g-strings, and I’m confident that many of them did. They were all hot. Really hot. Sadly, our waitress seemed to be dumb as a bag of bricks, but man: was she was cute!
Within 10 minutes, Megasoul noted that Alanis Morrisette was eating at the bar, and then Woody Harrelson was seated directly behind me. That was more irritating than anything else, because it meant the back of my chair was being constantly bumped into by eager wait staff, ass-kissing producer-types, and some strange hippy dude who approached Woody with a gift, and told him “I really admire the path you’re on, brother. Peace to you.”
As for the food? It was very, very good. We started with the “rawvioli,” an appetizer with three wee little veggie-wrapped garlic-y ravioli-esque thingers. Very tasty. Then was the “salmon” sushi, complete with raw pickled garlic, which was very flavorful. Sadly, the portions were maddenly small. They were moderately priced (appetizers were $6 or so, entrees around $10 or $11), but teeny-tiny…although gorgeous. Every dish arrived festooned in flower petals, with garnishes of sunflower sprouts and spiced sauces.
For entrees, Megasoul ordered the “rawzania” and I got the “cheezeburger.” Again, the plates arrived looking like small works of art (emphasis on small), the “cheezeburger” featuring sprouted grain buns, a patty made of mushrooms and nuts, pickled fresh cucumbers, and an INSANELY SPICY nut sauce that doubled as “cheese.” The tastes were initially overwhelmed by the sheer hotness of the nut sauce, but either the first couple bites happened to be more spicy than the rest, or else my taste buds went into complete endorphin-rush spice shock and ceased to function, because eventually I could enjoy the rest of the tastes. The pickles were fantastic, and the dehydrated and crusty zucchini “fries” on the side were excellent. My only complaint? Again, portion related: I got four “fries.” Four.
Staunchly ignoring the fact that Woody’s entourage behind me was growing and that our waitress could probably drown in a five gallon bucket, we continued onto dessert. Raw desserts are notoriously rich and tasty, since “sweet” is a flavor that nature does really well. We got a chocolate goo-goo and then some sort of fantastical strawberry shortcake thing. Both were divine, although the chocolate goo was heavy to a fault. Both Megasoul and I were particularly impressed by the “graham cracker” crust of the strawberry dessert. How did they do that? It was SO good.
We finished our meal, paid our bill (two appetizers, two entries, and two desserts, with tip came to $58), and headed out the door. Woody followed us out.
Update, October 2003
I’ve spoken to a couple former Raw employees, and apparently there was a mass staff exodus from the restaurant. The result has been that many menu items are unavailable, service has declined, and quality isn’t what it once was. I know that similar things happened at Juliano’s former restaurants in San Francisco, so while it’s not suprising, it is too bad.
Update, March 2005
Sounds like in the two years since this review was written, Juliano’s Raw has done nothing but decline (read the comments below for more reviews). Please DO NOT take my review above as an endorsement of the restaurant — take it as a historical record of how Juliano’s Raw was in early 2003, shortly after it opened.
Hey there. I'm Ariel Meadow Stallings, a native Seattleite who's written my way up and down the Left Coast. Electrolicious is where I post daily randomata, but I also write for a living. My first book, Offbeat Bride, was published last year.
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db
May 22nd, 2003 at 11:05 pm
Perhaps it’s better that I don’t live in LA. My “hungry-for-a-record-deal” arse would most likely make a fool out of myself once a week. The Philly area (with special emphasis on southern NJ) doesn’t exacty get a parade of celebrities romping through it, so my psych would be a bit unprepared in dealing with such a thing. Oh, to be among the little people…phatty France pics, by the way. I’m still lauighing over the green twinkling buttstar. I wonder if she knows that her posterior was such an object of fascination, both in mind and on the ‘net =)
gnome-girl
May 23rd, 2003 at 12:21 pm
I’m all over that chocolate goo-goo next time I go home
Vera
May 23rd, 2003 at 12:35 pm
The have rawvioli at Millennium in SF, too, and it’s delish!
tlc
May 23rd, 2003 at 1:29 pm
Must I make a rez? I’m checking that out next week.
Ariel
May 23rd, 2003 at 2:06 pm
They don’t take reservations, but we were seated right away, despite how busy they looked.
leblanc
May 23rd, 2003 at 3:32 pm
$58??? that’s a lot cheaper than the raw food restaurants here. funny that both of us recently went to new raw food restaurants and both of us saw Woody Harrelson.
mark
May 23rd, 2003 at 5:25 pm
I can not envision the whole ‘raw sprouted bun’ concept. What’s that about?
Ariel
May 23rd, 2003 at 5:29 pm
Mark, it’s a “bread” made out of sprouted seeds and grains blended with maybe some thai coconut flesh to hold to it all together, then dehydrated. That’s my guess, anyway.
And Amy, each appetizer, entree, and dessert was the size of my thumb. TINY. The value seems decent until you witness the portion size.
megan
May 23rd, 2003 at 6:00 pm
i’ll put in my two cents…it was all delish! and i hate to admit it…but i love celeb sightings. a great night of food and fancy people! tré tré LA!
mark
May 23rd, 2003 at 9:59 pm
mmmm. . . i’m getting it now
Steve Hecht
May 23rd, 2003 at 10:21 pm
Tiny, yes, but notoriously dense, too. The real question is: were you still hungry? I.e., did you and Megan wind up eating more food within half an hour after leaving?
Stace
October 5th, 2003 at 9:16 am
Julian’s RAW is completely over-rated and I suspect most diners would not return. All 3 of us agreed: one of the worst meals we’ve ever had, and easily the most money we’ve ever spent for getting the least amount of food. How embarrassing to be a waitress here and have to hand over that tiny sliver of “cheescake” as an $8 dessert. And it’s not that tasty either. Juliano may have a good idea, but he isn’t pulling it off yet. Don’t be taken in by this place! We will NEVER EVER go back.
Ariel
October 5th, 2003 at 9:45 am
Hey, Stace.
Yeah, a couple of months ago, Juliano (who is quite the volatile eccentric) ended up pissing off or firing all three of his managers. These were the folks who were in charge of ordering all the food and keeping the place running. The result has been that the food and service quality has CRUMBLED. While the prices were still high back when I went, the food was actually very good. I’ve heard from friends who’ve gone recently that the quality now sucks, and that whole place has fallen apart and probably won’t be open for long. Similar things have happened to Juliano’s other raw restaurants in San Francisco. I think he’s a chef with a vision, but also some BAD business sense and people skills.
Eliot
October 5th, 2003 at 1:18 pm
I have to say, I was really excited about this being my first raw food experience. I’ll preface what I’m going to say with, I really had never tasted raw food before.
That being sad, and I’m not one to throw negative comments around, this was one of the most awful meals I have ever had. The fact that the food tasted disgusting was bad enough, an additional slap in the face was the portion size (literally, for a mouse) and the price tag at $81 for a table of 3. We didn’t even have a bottle of wine! The food simply tasted bad, there’s no other way to describe it. Really disappointing, because the menu made each item sound great, the decor was nice enough, the waitress was lovely and polite.
Would never go again, and if this was my first meal as a vegetarian - I can honestly say I wouldn’t have made it 4 yrs as a veggie.
In a word - awful. Good try Juliano.
Ariel
October 5th, 2003 at 2:17 pm
Looks like the Citysearch user reviews are in agreement with both of you Eliot and Stace. It’s too bad to see that the restaurant is sucking so much … the food was quite tasty when I was there, but most of the preparation folks who were there this spring have left, so I suppose it’s not suprising that it’s declined so much.
Jen
November 8th, 2003 at 3:17 pm
I am wondering if anyone out there has Juliano’s Uncookbook, RAW, and has tried his Real Toast recipe on page 61 (or any other recipe)? He says to form it into a 8×8 square. Mine just kind of poured out, like pancake batter. I used sprouted barley instead of wheat, because that is what I had on hand. Do you think that made the difference? It is dehydrating into crubbles. Any suggestions? I am relitivily new at raw foods; I went all raw the end of Dec. 2002. After reading the reviews about his restaraunt, I am hoping that his book will not be as disapointing as his restaraunt. Thank you. Jen
M
November 10th, 2003 at 1:29 am
Review of Juliano’s Raw restraunt. Thumbs down on service, quality of food, and cost. I ate there a couple times. The first time, although the food tasted good, the service was not. And the price was to high for the quantity and quality of food,
My biggest “thumb’s down” on that visit was when the waitress decided to not give me the correct amount of change and aknowledged she was keeping that as PART of her (expected) tip. Not a good move.
On my second visit, and last visit of date, the service and food quality were lousy. I ordered a pizza and a desert. The pizza too small (about 2 inche by 2 inches square and about 3/4 of an inch high. This was nothing like the pizza I have had that previously made by Juliano. The desert was about 4 ounses of dry, tasteless and just not worth the money.
The service was VERY lousy throughout my visit. It started with me waiting 15 minutes to be greeted. The place was probably somewhere at less than half its seating capacity in the main dining room. Definitely not full! Once greeted, a short “Someone will be with in a sec”, it was another 5-10 minutes till someone came and finally seated me at one of the 40 or so EMPTY seats. While seated I waited another 5-10 minutes for a waitress, to get a menu and some water. At this point, if I was not as hungry and determined, I propably should have left at that point. Once I got a menu. Once I was ready to make an order, it took another 5-10 minutes to get the waitress back to take my order. Then it took another 15 minutes to get my pizza. While waiting patiently for my Pizza, I saw a large pane of pizza, that was where my pizza was cut from. For those 15 minutes, The pizza was dreadful. And at 12 plus bucks and its size, I felt I was conned, and ripped off! It was dry, tasteless and I suspect it may have been old or left out longer than it should have been. Now feeling ripped off and still hungry, I wanted to go. At checkout time, the waitress was a little more prompt. As I was getting up to track down a waitress to get my bill, I was spotted and given the bill, much more promptly than getting my menu. I handed over a $20 for a bill the waitress gave me totalling $17.10. The waitress came back after what again seemed an unreasonable amount of time, with two bucks. And said that she didn’t have change and that I could consider that (90 cents) as part of her tip! What nerve! I really didn’t feel that they deserved any tip. As a matter of fact I think I deserved my money back for that lousy food! Thunbs down on the food, service, and cost.
c
November 11th, 2003 at 5:17 pm
DO NOT GIVE UP ON AMAZING RAW FOOD, PEOPLE!!!! PLEASE TRY ROXANNE’S RESTAURANT IN LARKSPUR (just n. of s.f.) for a TRUE raw divine dining experience. it puts ALL the other raw food restaurants I have EVER been to to shame!!!! service is U-N-B-E-L-I-E-V-A-B-L-E… it seems that you have no less than 5 people waiting on you at all times. The food is pricey, but WELL WORTH IT for this ultra fine dining, highly decadent raw experience that really does put all the rest to shame
go to http://www.roxraw.com to see what I mean!!! (NOI AM IN NO WAY AFFILIATED WITH THEM!!! I JUST FIND IT TIME TO PRAISE RAW FOOD DONE R-I-G-H-T, WHICH IS UNFORTUNATELY EXCEEDINGLY R-A-R-E!!!!!!!!:(
JULIANO’S RAW IS BIG ON HORRIBLE SERVICE, BIG ON INCONSISTENTLY GOOD FOOD (sometimes great, sometimes a-w-f-u-l) & big on PRICE. overall I would be VERY surprised if it lasts….some of the worse service anywhere….too bad, since they aren’t hurting animals, & are trying to do something good…but the attitude & lack of talent comes through…
Dave
March 13th, 2005 at 8:42 am
Every time I walk past that place I debate whether it’s worth it, but then I read the menu and the “liquitarian diet” page and see the portions and I think maybe next time.
Well, we finally went to go eat there. Now, I admit I’m a bit compulsive about the restaurant rating system. If you don’t live in LA, you probably don’t know — a few years ago Channel 2 did an expose on restaurant cleanliness and there was so much public outcry that now each restaurant gets a letter grade, 90-100% is an A, 80-89% is a B, 70-79% is a C, and anything less and you just get this ugly scrawled numeral on your certificate. The certificate has to be hung in your front window in plain sight (can’t be covered by decorations, etc.).
So we walk down to 6th and Broadway… and there, jumping straight out at me, is a giant number 65. How the f*** does a restaurant that pretty much only serves raw fruits and vegetables and grains get a 65 public health rating?!
No, really, I’m not joking. You can go look it up at http://lapublichealth.org/rating — I’m really not bullsh*tting you.
We went to JiRaffe instead. Same price, cooked food, had an A.
gina
February 12th, 2006 at 6:52 pm
i just want to say that i checked the restarant’s rating just now at http://lapublichealth.org/rating, and it currently has an A rating. i was relieved to learn that they have made the proper changes b/c i personally LOVE the food there. restaurants, even really good ones, have their ups and downs. so if you believe in the health benefits of raw food don’t stop supporting this place. if there’s a problem, tell juliano himself so he can fix it. restaurant owners are only human.
Janal
November 22nd, 2006 at 10:10 pm
I was glad to read Gina’s comment - I was starting to get a little discouraged. I will definitely check this place out.
J
August 19th, 2007 at 9:10 pm
I’ve eaten at Raw many times since 2003 and imo it has only gotten better. I was just there last week andwas blown away by the food and the service. The seaweed salad was amazing!
Sasha
October 9th, 2007 at 3:29 am
Went to Juliano’s two months ago. I walked in to Juliano, a few females (appeared to be groupies - not staff), a woman on her laptop and another person all previewing his new cook book proofs. I walked in and asked for some change for the Santa Monica Meters. Never once did any of the staff at the bar say hello or asked if they could help me. Any of you that have been there know that you walk in and there is only a small place to stand right in front of the bar. I had to wait 19 minutes to get a few quarters for the meter.
I enjoyed the food I ordered at the restaurant. Had Rawvioli and Lasagna. Rawvioli was DIVINE Also got a pizza to go that was tasteless, small and way overpriced.
During my dining experience, I got to hear Juliano pitch a customer for millions to open 10 international raw restaurants each with small satellite locations. I just thought, WOW, you can’t even greet a customer who stood right in front of you for over 15 minutes and you want 50 million dollars for 10 “world” restaurants.
jamie Graber
October 9th, 2007 at 2:55 pm
This place is amazing. I am actually a meat loving individual but was dragged here by my Vegan friend and I can’t be happier..Te food was amazing, affordable and I felt amazing that night and the day after…
Iris
November 12th, 2007 at 10:48 pm
Wow! I went for my first visit last night and I was blown away by the food. The flavors were exciting and sensual. The sushi, fries, butternut squash soup, olives, rawvioli, cheescake were all superb. Unbelievably Superb!
Yes, the portions were small but that’s because we have become pigs and want portions that hang over our plates like our guts hang over our pants. The servings are French size and should be. The dishes are labor intensive works of art and we do have to pay for Juliano’s skill. I enjoyed his dishes far more than I did Wolgang Pucks at Spago’s and paid a third of the cost.
Now the services was another matter altogether. Too few wait staff and the kitchen was very slow. So I used it as an opportunity to practice patience and gratitude for living in this beautiful, war-free city. All in all I give Juliano’s a thumbs up and a high recommendation. I will make return visit AND tell a friend.