Ok, a product placement line has just been crossed. I love me some cheezy crap commercialized pap, but I have my limits. When a McDonald’s jingle is also a top-40 single, ala my beloved Justin Timberlake’s “I’m Lovin’ It,” I refuse to buy in. I won’t download the tune, I’ll only watch the vid once (typical “boy chases elusive girl through city” shit), and I’ll grumble when it comes on the air.

Then I heard this Nelly song that features JT. I sort of like the role reversal — no more Aaliyah or Ashanti or A’whoever doing over melismatic hook-crooning, no sir! JT has come to play the part of booty shaking chorus girl, and he does it well.

That is, until minute 3:06 of the song, when Nelly says, “I can hear them horns playing,” and JT proceeds to scat the fucking McDonald’s “I’m Lovin’ It” jingle.

Did Nelly get paid to let Justin sing the McDonald’s jingle? And doesn’t JT realize that all that this seriously negates some of that street cred he worked his ass of last year to acheive?