Who was it who I was talking to about the “mystery billboard” downtown? The one with the weird mathmatical equation that ended in .com? We thought it was really ineffective advertising (it must have been someone from work, then…I don’t talk effective advertising with many other folks), and we’ve just been proven horribly wrong. It was advertising for a very narrow, perfectly identified demographic: InsideGoogle: Solve the Equation, Get an Interview at Google.

Oh and speaking of google, if there’s anyone who still needs a gmail invitation, you can email me directly at arielmeadow @ gmail.