I was editing some copy at work, and came across a headline I liked a lot. It was a little breath of fresh air in mostly dry copy. It was great! I felt the need to compliment the product manager:

Ariel: “Start your engines” NICE!
ethan: your capacity for self-praise is truly awe inspiring
Ariel: I didn’t write that!
…er, did I?
ethan: what?
yeah, you did!
that’s awesome!
Ariel: I have been known to do this before.
ethan: you just praised someone else - but it was you!
it’s perfect!
Ariel: It’s so embarrassing.
ethan: it’s like seeing someone and saying, you are HOT! then realizing it’s a mirror
Ariel: I have totally done this before,
and it’s embarrassing every time.
THIS IS BRILLIANT!
oh, wait a minute.
ethan: :) Ariel: My capacity for amusing myself is trumped only by my shoddy memory,
causing me to be further amused by myself.
ethan: a perfect combination

Andreas has been known to laugh heartily at my jokes, not because the joke was funny … but because I can’t stop laughing at it myself, which is then meta-amusing. Clearly, my new coworkers are getting used to this echo-chamber of self-obsession as well.