Comments on: FAQ: Existential marketing http://electrolicious.com/2007/12/faq-existential-marketing Daily affirmations of a word mercenary Sun, 06 Jul 2008 01:35:12 +0000 http://wordpress.org/?v=2.5.1 By: SolShine7 http://electrolicious.com/2007/12/faq-existential-marketing#comment-9166 SolShine7 Mon, 17 Dec 2007 06:35:11 +0000 http://electrolicious.com/2007/12/faq-existential-marketing#comment-9166 I've never thought of it that way. Maybe I should start looking for a marketing job so I can afford the writer's life. hehe. ;) p.s. The pearl of wisdom in the last paragraph is great! I’ve never thought of it that way. Maybe I should start looking for a marketing job so I can afford the writer’s life. hehe. ;)

p.s. The pearl of wisdom in the last paragraph is great!

]]> By: Meetzorp http://electrolicious.com/2007/12/faq-existential-marketing#comment-9124 Meetzorp Fri, 14 Dec 2007 15:16:16 +0000 http://electrolicious.com/2007/12/faq-existential-marketing#comment-9124 I've been thinking a lot about marketing and avertising vs. <i>information</i> lately, especially inasmuch as so much advertising is so non-informative. The industry would do well to evolve away from <i>promotion</i> and persuasion and toward information. I find that when advertising is pushy and marketing is unsolicited, I lose all patience with and interest in it. If the information comes to me because I have sought it out, however, I am much more likely to consider it closely and make decisions which may be influenced by it. I think there are a lot of people in our demographic (educated, 30-ish, independent) who are really turned-off by traditional advertising and marketing, but are not averse to well-packaged and <i>targeted</i> information. I’ve been thinking a lot about marketing and avertising vs. information lately, especially inasmuch as so much advertising is so non-informative.

The industry would do well to evolve away from promotion and persuasion and toward information. I find that when advertising is pushy and marketing is unsolicited, I lose all patience with and interest in it. If the information comes to me because I have sought it out, however, I am much more likely to consider it closely and make decisions which may be influenced by it.

I think there are a lot of people in our demographic (educated, 30-ish, independent) who are really turned-off by traditional advertising and marketing, but are not averse to well-packaged and targeted information.

]]> By: leandra http://electrolicious.com/2007/12/faq-existential-marketing#comment-9013 leandra Fri, 07 Dec 2007 17:33:07 +0000 http://electrolicious.com/2007/12/faq-existential-marketing#comment-9013 "In other words, the marketing industry is my sole “advertiser” in the editorial that is my life as a writer. " this sums it up about perfectly...i love clarity “In other words, the marketing industry is my sole “advertiser” in the editorial that is my life as a writer. ”

this sums it up about perfectly…i love clarity

]]> By: amber http://electrolicious.com/2007/12/faq-existential-marketing#comment-9004 amber Fri, 07 Dec 2007 01:29:51 +0000 http://electrolicious.com/2007/12/faq-existential-marketing#comment-9004 great timing with this post :-) i've actually started to look into some web marketing classes so that i can learn how to sell myself a bit better (my site - <a href="http://www.assorted-stiles.com" rel="nofollow">assorted-stiles</a>)...and maybe learn something to put into a new , but related, "day job". great timing with this post :-)
i’ve actually started to look into some web marketing classes so that i can learn how to sell myself a bit better (my site - assorted-stiles)…and maybe learn something to put into a new , but related, “day job”.

]]> By: jenks http://electrolicious.com/2007/12/faq-existential-marketing#comment-8999 jenks Thu, 06 Dec 2007 23:40:42 +0000 http://electrolicious.com/2007/12/faq-existential-marketing#comment-8999 i didn't realize this until i put that tag cloud on my own site, but i write about culture way more than about marketing strategy. and the thing is all of culture is about "whoring." it's not just marketing's niche. so if you get that, there's no conflict. and if you don't get that, you have some delusions about culture. because to create any kind of content is to influence culture. music, art, writing, whatever. it's affecting culture, so it's SELLING something. to just blame marketing for all of this is silly. i didn’t realize this until i put that tag cloud on my own site, but i write about culture way more than about marketing strategy. and the thing is all of culture is about “whoring.” it’s not just marketing’s niche.

so if you get that, there’s no conflict. and if you don’t get that, you have some delusions about culture. because to create any kind of content is to influence culture. music, art, writing, whatever. it’s affecting culture, so it’s SELLING something.

to just blame marketing for all of this is silly.

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