Electrolicious

Elsewhere

I’m kind of obsessive when it comes to working my side projects, which makes me either a Renaissance bellwether or just a hyperactive freak. Here are a few of the things keeping me busy:

Offbeat Bride
A wedding memoir crossed with a tipster handbook, Offbeat Bride offers inspiration, encouragement, advice, and a celebration of aisles less traveled. Sure, Offbeat Bride is my first book, but it’s also a popular blog, growing social network, and impending media empire. Ha ha! You think I’m kidding. You can just go on thinking that up until the moment my girl-gang of bad-ass offbeat bitches sneak up and cut you.

Salon of Shame
Inspired by an event called Cringe in Brooklyn, I founded Seattle’s premier showcase of adolescent humiliation and angst. The idea is simple: Seattle writers stand before you and read their middle school diary passages, high school poetry, unsent letters, and other bits of horribly shameful, outrageously entertaining adolescent writing. The chronically sold-out Salon has garnered the attention of Seattle’s alt-weekly The Stranger, KUOW, The Los Angeles Times, and Newsweek.

Microspotting
My day job! I work for Microsoft’s Staffing Marketing as a marketing manager focused on social media. What does that mean? I use blogs, facebook, etc, to market Microsoft as a great place to work. (The Evil Empire made it easy by giving me a job where I work three days a week and get full benefits. Score!) Microspotting is the place where I profile smarties I meet in Redmond. It’s like the paparazzi, but for geeks.

Mr. Bento Porn
Uh, but it’s just a lunch box, isn’t it? Not once I got ahold of it. Then Mr. Bento, formerly a humble Japanese-made lunch jar, became a whole food-art movement, complete with an active online community of over 1000 lunch freaks who’ve taken over over 5,000 photos of the cutest, most lovely lunches.

Retired side projects

Hooping.org
Back in 2002, I co-founded the world’s only topical web magazine dedicated to hula hoop dancing and fitness. Hooping.org has been referenced by The New York Times, The Age (Melbourne, Australia), and The Portland Tribune. I’ve been interviewed about hula hooping by NPR’s Marketplace, The Seattle Times, and the San Francisco Chronicle. I left hooping.org in 2006 to focus on Offbeat Bride.